Not Your Mother’s – Event Spotlight: Step into the Glow

A Pink Dream in the Middle of Ulta

When Not Your Mother’s asked us to help them stand out at the Ulta Convention, we knew we had to go big, bold and PINK.  NYM is a brand built on creativity and self‑expression  , so a run‑of‑the‑mill booth wouldn’t do.

Custom Built from the Ground Up

Instead of rolling in a booth and calling it a day, we literally built the photo experience into their set.  Working with Pop‑Up Mob, we:

• Stripped our booth down to its core and integrated it into a custom pink “Step into the Glow” room.  We provided the exact dimensions and our team mounted the booth inside, hid the printer and cables, and made sure the tech disappeared into the walls.
• Designed a branded welcome screen that matched NYM’s fonts and colours.  Visitors tapped a glowing pink interface to start their session.
• Programmed the booth to send every photo to a fully branded landing page featuring NYM’s website and social handles.  Guests could view all 1 000 captures, share them via email, link or download, and follow the brand right there.

An Immersive Brand Playground

NYM’s space was about more than photos.  Here’s what made it unforgettable:

• Step into the Glow: Guests entered through a pink archway with stars and stepped into a private room with a soft pink interior for their photo moment.
• Interactive ball game: Outside the booth, Pop‑Up Mob set up a swirling air machine.  Guests grabbed flying balls in pink, purple or blue to win shampoo, conditioner or dry shampoo.
• Clean Freak mascot: A giant Clean Freak dry shampoo can—yes, you read that right—danced around the booth and posed for pictures, making everyone smile.
• Product screens & DJ: A digital screen on the side of the booth played product videos, and a DJ spun upbeat tracks to keep the energy high.

Why It Matters for Your Brand

This project proves that a photo booth can be so much more than a pop‑up kiosk.  By blending set design, tech customization and interactive games, we created a multi‑sensory experience that turned a 10×20 space into a destination.  If you’re an experiential marketing agency or brand manager looking to connect with consumers in a fresh way, imagine what this level of customization could do for you.

Ready to Dream Big?

NYM’s activation wasn’t just a booth; it was a branded world.  Want to build one of your own?  Our team at Photobooth Rocks can collaborate with you and your experiential partner to craft an installation that’s as unique as your brand.  Check out our corporate photo booth offerings and get in touch—let’s make magic at your next event.