NBA 2K26 x KEOPIX (Green Screen + Robot Arm)

At our 2K24 activation, guests didn’t just play the game — they became part of it. We created a 12×12-foot green screen studio designed to capture each guest’s full body and natural movement, allowing us to create a simple yet visually striking video experience. A robotic Glambot-style camera arm added smooth, cinematic motion, giving each clip a dynamic, high-energy feel paired with real-time green screen technology. To complete the experience, we integrated a custom digital trading card at the end of every video—transforming each capture into a one-of-a-kind, personalized moment guests could instantly share.

The challenge was delivering a high-quality green screen video experience in a limited outdoor patio space, while managing wind conditions and ensuring real-time delivery for players and influencers who needed their content instantly for posting. On top of that, the experience required seamless integration of custom trading cards directly into each video—without slowing down production.

Green Screen x Robot Arm x Trading Cards