CELSIUS x IHEARTRADIO @ LATINA FIESTA

Keopix Approach

We developed a turnkey solution — from creative design to physical production to event execution.

Our team handled:
🔹 Concept Development
We strategized a layout that aligned with CELSIUS’ brand identity — hyper-energetic, bold, and visually striking. The creative direction focused on motion, color, and depth to enhance the 3D slider effect.
🔹 Production & Build-Out
We constructed a fully branded activation environment, including:
🔹 3D slider setup for a video/activation with movement
🔹 double Custom CELSIUS + iHeartRadio branded background with space for Celsius LED logo
🔹 3D tropical plant wall with space for second Celsius LED for the slider video
🔹 Grass turf flooring to give a party/land feel
🔹 Branded drink sampling station
🔹 (6) custom wrapped Celsius branded cylinder coolers that mimic the drink size
🔹 we optimized guest-flow, layout, and spacing

We ensured the activation didn’t just function — it became a magnet on the festival floor.

Our team installed, calibrated, and ran the entire experience for the duration of the event.
We managed:
🔹 Capture flow + guest management
🔹 Live boomerang/GIF creation
🔹 Real-time output & social sharing
🔹 Brand consistency throughout every interaction

Execution
Once doors opened, the activation became a high-energy hub — guests lined up, shot 3D boomerangs/GIFs, and instantly shared the content across social platforms, tagging CELSIUS and iHeartRadio.
The staging and lighting created a cinematic look straight from camera, requiring no heavy post-processing — fast output, high volume, high engagement.